Q&A with the CEO of Global Green

by Scott
William Bridge, CEO, Global Green
William Bridge, CEO, Global Green

How was Global Green started and what is your organization’s mission?

Our mission is to address some of the greatest challenges facing humanity. In the United States, our work is primarily focused on fighting global climate change through programmatic work, advocacy and education.

We also work Internationally with 28 national affiliations worldwide, in every continent, to respond to the combined challenges of security, poverty and environmental degradation to ensure a sustainable and secure future.

We seek solutions through dialogue, mediation and co-operation and operate under a five pillar framework, ensuring different response modes from conflict anticipation to remediation. These benches of activities are Water for Life and Peace, Environmental Security and Stability, Smart Energies, Social Medical Care helping people Heal and Rebuild, and Value Change, fostering alternatives models of life more aligned with sustainable growth and resource preservation.

Our guiding principles are:

  • To acknowledge that ecological systems transcend national boundaries.
  • To promote a sustainable balance between environment and development
  • To foster cooperation between various sectors
  • To facilitate new solutions to environmental challenges and to enhance, integrate and support existing efforts by creating partnerships with organizations, governments, and businesses

Climate change is a very real threat to the future of our planet. What are three things everyone can do to protect our Earth?

1. Live keeping in mind the resources we have are limited. Don’t use more than you need, try to reuse things whenever possible and try not to waste.

2. Inform yourself on the benefits of a sustainable lifestyle and kindly annoy your friends and relatives with this information. Spread the word, this planet is magnificent and worth protecting.

3. Direct your habits and consumer tastes towards those brands and entities that truly care about preserving the environment and committed to a net-zero sustainability plan. When companies understand it is not economically viable to neglect climate change, things can really change at scale, and consumer behavior is one of the strongest tools available as already observed in recent years. 

One of President Biden’s first acts in office was to have the U.S. rejoin the Paris Agreement. What is the impact of that important decision?

The impact has been massive and very visible from the first days. Beside the US positioning itself as world leader on this vital transition, this approach in a business friendly country like this will foster green innovation and potential highly impactful solutions.

The message it gives to the rest of the world, is extremely powerful and will contribute to more ambitious targets worldwide. This is observable already from the dedicated meetings with the G7 and most world leaders to make this a top priority in the global agenda.

The recent investment plans concerning green infrastructure and the international climate policy conversations to increase ambition worldwide are already a great step forward, and the speed at which the new administration is changing the climate change agenda is definitely remarkable.

Due to the US being the largest economy in the world, and the second-largest polluter after China, I hope the conversations will focus on how to promote new standards, tools, and actions. A meeting between the two nations is already historic itself. If the US and China work together on this issue, we have a big chance of preventing irreversible change.

Each company and citizen deserves a roadmap on how to implement individually various steps to reduce his/its carbon footprint and embrace a new lifestyle. A new approach to doing business is needed and needs to be urged by the top, focusing on the externalities they create and more on each stakeholder, especially the well-being of the communities they operate in, rather than purely on shareholder value as is still the norm today.

We need a new collective framework to follow as a society, individuals, and entrepreneurs. I am confident that this administration will try to push on global standards and overarching frameworks that offer the solutions to most of the most pressing environmental problems.

Jump forward in time to 2050. What are some of your predictions for how we’ll be living a sustainable lifestyle? 

It all depends on how we manage to pioneer the green economy and how many parts of the world will manage to embrace this considering economic development and well-being for its citizens. Governments, especially the major ones, play a key role and the new administration is really going in the right direction.

To have really positive predictions, we will have to rethink our economic models. There are many solutions out there, but the world is so diverse and developing at completely different levels, that the most likely option we have to meet the emission reduction targets that take us back to sustainable levels, is to shift the behavioral patterns and the consumer mentality that fostered capitalism and big business profits in opposition with a sustainable process that safeguarded our ecosystems, resources, and general wellbeing.

Pioneering the green economy means creating models and procedures that take into account the limited natural resources that sustain life on earth, valorizing these types of things more than quarterly dividends or cheap short-life unnecessary products. 

There are so many encouraging signs, but the pace and difference between parts of society and parts of the world are concerning. I am inspired by all the amazing people I work with that dedicate their lives to moving the needle towards a safe and sustainable future, sacrificing personal gains for the collective wellbeing.

The next 10 years will be crucial for this necessary transition and we have the skills, resources, and knowledge to make this happen. If I will still be inspired in 10 years, I am confident we can make this happen and open a new chapter of the world that values the things that really matter and that will not lead us to irreversible worldwide catastrophic effects.  

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To learn more about Global Green, please visit: https://globalgreen.org